The British Army unveiled their new recruitment campaign designs in the January of 2019.
"The campaign 'Your Army Needs You' has been designed to show the Army looks beyond young stereotypes and "sees people differently"." Sadler (2019).
The campaign came after the British Army struggled to get new recruits.
I know this campaign didn't carry well when it launched but I really like how the MOD took it back to its old school roots. I like the handmade printed look, contrasting with a digital photograph overlay on top. Also the paper isn't a brilliant white, its more of a stone colour which makes it look more authentic to the vintage feel.
The various typefaces used could suggest it was created on a traditional letterpress.